Since 2020, the pandemic "black swan" has had a huge impact on production and people's life. While people's footsteps are restricted, the demand for remote home offices, online learning, and E-commerce live streaming is booming. Practitioners in the 3C electronics industry affected by Covid-19 saw positive signals for the development of the industry. They are leveraging the digital economy to accelerate their transformation, and companies that have improved their independent R&D capabilities and focused on user experience have emerged from the adversity to reap rich rewards in the flood of the market. 2021 saw their cross-border e-commerce sales grow by 50% against the trend. Today, let's learn how CableCreation broke through the sales dilemma of the cable industry and rose against the trend!
Segmenting the professional market to provide consumers with a rich and ultimate experience
Founded in 2011, CableCreation focuses on the development, production, and sales of smart hardware and electronic products, and the brand was honored as one of the "2019 Top 100 China Export Cross-Border Brands on Amazon".
"Whether you are an expert in a specialized field looking for a specific cable or just someone who likes to appreciate quality products in the world of electronics, we are here for you." This is the purpose of CableCreation - Based on consumer needs, make digital accessories suitable for consumer use, provide users with high-quality service, and bring them the true sense of the "value for money" effect.
In the cable industry, data transmission should be "fast, accurate and stable", which is the essential requirement of consumers for the products. 3C electronic product line developed by CableCreation covers peripherals for cell phones, computers, and tablets, like USB cables, audio/video cables, signal converters/adapters, VR cables, as well as professional guitar cables and audio cables for other fields. The products are sold on Amazon, Walmart, Aliexpress, and other major global consumer electronics retail stores. Products have been sold to more than 100 countries and regions around the world, with more than 60 million items sold. CableCreation's diverse and professional products have greatly enriched people's demand for electronic peripherals and met people's requirements for efficient and convenient digital life.
CableCreation has more than 1400 products, all related to data transmission, such as Type-C to HDMI hubs, adapters, network cables, car audio cables, hard drive data cables ...... and even cable ties. "Anything you can think of that's related to data transmission, you can find it at CableCreation." The brand leader said, "We hope to vertically deepen a certain product and make it the best, improve the product's repurchase rate, and drive the sales of the surrounding supporting products."
Omni-channel coverage to create a consumer matrix
Since the establishment of the brand, CableCreation has always adhered to the concept of "quality first, integrity first". The data cables, converters, expansion docks, and other peripheral accessories for mobile phones and computers, and notebooks are mainly concentrated on data charging, audio, and video transmission. The consumer groups cover white-collar workers, engineers, audio enthusiasts, videographers, film producers, and gamers, and the products are favored and recognized by business people and professionals. The leader of CableCreation said that the users of CableCreation have strong consumption inertia and stickiness. Just last year, CableCreation conservatively doubled its revenue as work-from-home became the norm and demand continued to increase.
According to statistics, the global consumer electronics industry market size reached $931.5 billion in 2014, and since then the market has been growing steadily, in 2021, the industry's market size up to $1.1 trillion, and is expected to grow to $1.2 trillion by 2027, the global consumer electronics industry market dividend potential remains.
Facing the ever-changing consumer market, CableCreation takes care of each type of user needs in a more detailed way by gaining precise insight into consumer trends, deeply cultivating diversified user needs, and looking ahead to future trends in the consumer market, insisting on basing the market on products, making good products with heart, and impressing consumers with emotion. "Connect your needs, connect your devices, deliver what you need" is not just a slogan, but also CableCreation's commitment to consumers.
Currently, CableCreation's products have more than 10 million online individual users in more than 30 countries and regions. The leader introduced that in the future, CableCreation will continue to maintain its leading position in the global market and expand its business to more countries while continuing to enhance its brand value and increase product innovation to meet consumers' growing consumer needs. By constantly updating product design, improving product quality, and actively expanding into the global market. At the same time, we will increase brand awareness, add brand value and maintain higher profit margins globally.